Jeffrey Hook is the Executive Vice president of Development and Chief Marketing Officer. In his position, Mr. Hook is responsible for the global development and marketing of Hard Rock Casinos outside of the Asian continent. Mr. Hook was most recently senior vice president of business development and marketing for Hard Rock International. Hook’s promotion was announced by Hard Rock International Chairman, Jim Allen, who applauded his accomplishments in expanding the Hard Rock Casino brand.
In 2008, Hook joined Seminole Gaming as senior vice president of marketing, with overall marketing responsibility for the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Fla., as well as other Seminole casinos in Florida. Seminole Gaming manages the gaming operation of the Seminole Tribe of Florida, which purchased Hard Rock International in 2007.
His over 29 years of experience in the gaming industry have included leadership positions at MGM, Boyd Gaming and Harrah’s Entertainment. Hook worked for Harrah’s Entertainment from 1994 to 2004 where he ascended from a property marketing manager to the Division Vice President of Marketing within 5 years and held marketing responsibilities over eight properties in Missouri, Louisiana, Mississippi and Kansas.
From 2005 to 2007 Mr. Hook was Regional VP of Marketing for MGM at their Beau Rivage and Gold Strike properties in Mississippi where he introduced the company’s first tiered card program and developed a highly successful plane program.
From 2008 to 2013, Hook led the marketing efforts for Seminole Gaming’s six properties in Florida then transitioned into his current development role.
Hook is a graduate of the University of Kansas in Lawrence with a Bachelor of Science degree in Journalism.
